A person riding a bicycle on a dirt path alongside a metal fence with yellow stripes. The rider is dressed as a superhero, wearing a red cape and a red top with a white emblem. There is a large red and white logo overlay in the center of the image.

A partnership between Vodafone and the Rugby Journal, celebrating the next generation of women’s rugby players across the UK and Ireland. This campaign created long-form content in print, social and video with results that had huge impact. The online version gained an average viewing time of 5mins 34secs reflecting how people were genuinely engaging with the content, even if it was 3,000+ words. Across all formats, the content reached over 1m people.

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A person smiling and holding a large spoon, wearing a red cape and a red vest, with a background of blue lightning and cartoon-style yellow accents around the spoon and hands.
A young woman in a superhero costume with a red cape and a white top, posing with arms behind her head, surrounded by colorful comic-style drawing effects including yellow explosions and blue stars.
A female rugby player standing outdoors, wearing a red and white jersey, holding a rugby ball on fire, with a red cape, yellow star earring, and a digital watch, with graphic comic-style lines radiating in the background.

Vodafone Origin Stories