A partnership between Vodafone and the Rugby Journal, celebrating the next generation of women’s rugby players across the UK and Ireland. This campaign created long-form content in print, social and video with results that had huge impact. The online version gained an average viewing time of 5mins 34secs reflecting how people were genuinely engaging with the content, even if it was 3,000+ words. Across all formats, the content reached over 1m people.